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Dragon Con – PassionTag – Press Release

DRAGON CON PARTNERS WITH PASSIONTAG FOR TAGGING AND SHARING PHOTOS

New App Organizes And Filters Pictures for Easy Sharing and Following

ATLANTA – August 10, 2013 – To give members and fans a new interactive way to tag and share photos, Dragon Con, Atlanta’s internationally known pop culture, fantasy and sci-fi convention, has partnered with PassionTag, the first ever, fully interactive, photo sharing platform.

The PassionTag app, available on iTunes, allows users to tag their photos with any of a dozen Dragon Con-related tags, and then post them to their favorite social media platforms such as Twitter or Facebook.  Users can view and “like” all the photos organized under a specific tag regardless of who posted them.  Or, they can follow their friends and other users to view their photo streams.

PassionTag will also be the platform for Dragon Con’s first ever digital Costume Contest.  Dragon Con will provide show attendees a special Costume Contest PassionTag that they can use to capture pictures of fabulous costumes.  The photo garnering the most “likes”, will receive a special prize given out during the show.  In addition, Dragon Con plans to add additional contests around fun activities like collecting and sharing PassionTags.

“There is so much to see and talk about at Dragon Con.  It’s just natural that taking and sharing photos with friends is an important part of the whole experience,” said Rachel Reeves, Senior Director of Guests and Media. “And we know our fans love using cutting-edge smartphone apps.  PassionTag lets our fans do both and experience Dragon Con in a fun new way.”

Users aren’t limited to the Dragon Con-related tags.  They can create their own special tags representing anything for which they have a strong affinity, be it a Brand, Cause, or favorite restaurant.  The options are limitless. PassionTag’s “digital backpack” lets users attach interactive actions that bring photos to life – Websites, Videos, Facebook pages, Twitter channels, and more. Users can easily report photos they find inappropriate and remove them from personal views.

“We are thrilled to have Dragon Con as our premier event partner.  The venue, quality of production, and excitement brought by the tens of thousands who attend is a perfect match for PassionTag.  We look forward to seeing how Dragon Con’s fans share their passion,” said Robert Ross, co-founder and Chief Customer Officer for PassionTag.

PassionTag is currently available in the iTunes store for iPhone, iPad, iPod touch.  It is in addition to the official Dragon Con app, which will be available for iOS and Android devices in early August.

About Dragon*Con

Dragon*Con is the largest pop culture convention featuring comics, film, television, costuming, art, music, and gaming. Held each Labor Day weekend in Atlanta, Dragon*Con attracted more than 52,000 attendees in 2012.  For more information, please visit www.dragoncon.org.

About PassionTag

PassionTag is an in-image digital marketing platform that redefines how consumers express their passion through digital images and how brands effectively use social, mobile and digital tools to drive affinity and revenue.  For more information, please visit www.passiontag.com

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Dragon Con – PassionTag – Press Release